Welcome to Sapphire. A Lafarge Cement and Michelin tyre joint venture. Call us on 08452 60 20 40 for more information.  
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Legislation  | Benefits  |  Performance  |  Benefits for UK Tyre Industry  |  Recycling Challenges   |  Ways to Make Your Tyres Last Longer


  1. Tyre Pressures. Check your tyre pressures at least once a month and before any long journey.
  2. Tyre pressures. Make sure you have the correct tyre pressure for your car's usage (load/Speed)
  3. Don't overload the car
  4. Make sure your wheels are correctly aligned.
  5. Don't kerb your tyres
  6. Regularly inspect your tyres for damage.
  7. Buy the right tyre for your vehicle and the way that it is used.
  8. Obstacles, drive slowly over them or avoid altogether.
  9. Be economic in your choice of route.
  10. Use a longer lasting tyre brand....such as Michelin.